Five on Friday: Paperwhite

~ Happy Friday Lovies ~
This week’s Five on Friday was very fun for me to do.  My dear friend Emily just bought her first salon, Paperwhite, located in the Historic, artsy, and thriving Riverside area of Jacksonville.   I adore her and am so very proud of her, so without further ado here are my FIVE favorites things about Paperwhite Salon!

Emily attended the Aveda Institute of Tallahassee and has been doing hair in the Jacksonville area for 8 years, but her love of hair didn’t stop there! While continuing to work in a salon and build a clientele, she also attended Aveda Business College, Aveda Congress, and is now a certified Gold Key educator with KEVIN.MURPHY. She travels all over Florida making hair dreams come true, and is booked 3 – 6 months in advance for weddings.  Emily is the real deal when it comes to the hair industry!
The salon feels like home! Need I say more? When you walk in you are welcomed by a new saying/quote emblazoned upon the cutest chalk board desk ever.  Every day is a “bright, bright sunshinin’ Day” at Paperwhite…especially if I’m getting my roots fixed ;-).  Emily is always there to greet her clients with a smile, and her love for what she does is infectious! The walls are painted a mature silver and the “shabby chic” waiting area has matching grey cushions giving the entire room a “secure” feeling. And the’s local! #supportlocal.  She sells art from/supports local artists, which is so amazing to me! I’m also especially fond of the turquoise accents though.  Not only do they add the appropriate amount of brightness to the room, but according to color psychology, turquoise creates emotional balance & stability.  This is probably why most people consider getting their hair done a minor form of therapy; just add a beer or a glass of wine (which Paperwhite always has chilled) and you are all set! 
BTW, check out the adorable bookshelf turned coffee station…chic & brilliant.  And are you surprised that the mugs match the decor? We’re not..everything is perfect and we LOVE it!
Paperwhite is an exclusive carrier of KEVIN.MURPHY hair care products.  “With a long career spanning fashion, runway, editorial and film, Kevin Murphy is one of the world’s most respected and sought after hairstylists.  Vogue stated that Kevin Murphy is the one who invented the iconic ‘beach hair’ look.”  That’s pretty amazing considering how “IN” beach waves are.  
“KEVIN.MURPHY is a fashion focused range of salon only, professional, hair care products created by Kevin to meet his needs as an editorial hairstylist.  Unsatisfied with the performance of mainstream hair products, Kevin recognized the need for weightless products that provided performance, strength and longevity to support today’s ever changing looks. Born from the same philosophy as skin care and inspired by nature’s best, the KEVIN.MURPHY range of shampoos, conditioners, treatments and styling aids, is an indulgence of runway looks and natural aromatherapy catered for every hair type. The products are made from renewable and sustainable resources whenever possible, using our essential oils, plants extracts and natural antioxidants.  All KEVIN.MURPHY hair products are sulphate and paraben free.”  Plus, KEVIN.MURPHY is one of the only hair companies to be recognized and approved by PETA.
These products really are amazing and smell like heaven! My personal favorites are the Powder.Puff and Anti.Gravity.
Paperwhite carries butter LONDON and their nail lacquer is amazeballs!!! butter LONDON is “obsessed with colour, unbridled creativity & self-expression. Our shades are created for the catwalk alongside the world’s top fashion designers – putting you in the front row every day. butter LONDON has always been dedicated to bringing you high-fashion colour without compromise, so we never add Formaldehyde, Toluene, DBP, phthalates or parabens to any of our products. Sophisticated enough for the most posh dressing table, butter LONDON is the go to brand for high-fashion beauty.” And it is now your go to at Paperwhite! 
EVERY time I walk out of the salon I feel like a million bucks; like I could take on the world.  My hair always feels and looks so “fresh and so clean, clean.”  Being “blonde” is very important to me…I don’t want people mistaking me for Eminem’s mom in 8-mile! That’s what makes Paperwhite so great; every stylist makes you look and feel amazing, while you just get to sit there sipping on something cold in a comforting, inviting, and friendly atmosphere.  What could be better!?
So Jacksonville peeps…give Paperwhite & Emily a call, and tell them that Pampers & Pearls sent you!  I promise you won’t regret it!  Also, be sure to follow them on Instagram here so you can see all their amazing work!
And lastly…be sure to check out/enter our Mid Week Muse Giveaway here
~ As always…Have a great weekend ~
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